WineOnline.ca offers wine lovers the highest quality wines from around the globe. Customers love the fantastic service they receive and the convenience of WineOnline.ca’s direct-to-door delivery. WineOnline.ca is an award-winning innovator in e-commerce.
WineOnline.ca wanted to tailor the buyer’s journey with personalized product recommendations for individual customers. However, the team did not have the ability to consolidate and use the data and customer information that it was gathering. The personalization that WineOnline.ca sought would require the right software to track and consolidate the information for each shopper, as well as the ability to execute personalized marketing campaigns that would drive engagement.
WineOnline.ca was able to pinpoint the right recommendations to keep customers engaged at various stages of the life cycle by consolidating data and creating complete customer profiles in the Canopy Labs platform. Find out how WineOnline.ca drove 14X ROI and a 75% increase in abandonment recovery using Canopy Labs.