Based in Toronto, Canada, the Canadian Opera Company (COC) is the largest producer of opera in Canada and one of the largest in North America. The company enjoys an international reputation for artistic excellence and creative innovation.

Like most performing arts organizations, the COC faced the challenge of converting one-time attendees into repeat visitors. In the past, the COC waited until the end of the season to contact single performance purchasers. The COC used a paper-based system to provide their outreach team with names and telephone numbers, which caused delays and inefficiencies. Using Canopy Labs, however, the COC was able to automate and personalize communications with each patron.

Learn how the Canadian Opera Company (COC) in Toronto used the Canopy Labs platform to drive repeat ticket purchases.

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