Earlier this month, Marks & Spencer announced the launch of its “Only M&S” strapline, the first time it will be aligning its Food and General Merchandise divisions under a single marketing campaign. Following its £150m re-launch of M&S.com in February, and brand new initiatives to grow cross-division sales between Food and GM, M&S’ plans to expand its eCommerce offerings and strategies will help it stay ahead of customer expectations and competition on high street.

Growing customer loyalty should be a key objective for any brand, and there are countless opportunities to track and grow customer loyalty using data-driven methods. In this paper, we’ve come up with 7 data-driven ideas that could grow customer loyalty and revenues for M&S. We cover strategies such as:

  • Personalising the browsing experience – and combatting “brand spam”
  • Investing in customers through targeted offers

To read our 7 ideas on how M&S can drive customer loyalty, download your copy of this 10 Minute Read now!