It wasn’t long ago when businesses focused on traditional retail operations, and experimented with eCommerce for only a small portion of their sales. Many of today’s consumers make their purchases when and where they want – online, over the phone, in-store, or whatever fits their busy schedules and interests.

With these new and diverse buying habits, businesses need to ensure they are actively engaging with their customers, guiding their purchase decisions and showcasing their best products, just as they once did in a retail store. In this Canopy Labs cheat sheet, we share some tips on how to engage and interact with consumers in today’s digital marketplace.