Picture this: Julie, a website visitor, decides to send a customer service e-mail. Given her browsing history, tone in her e-mail, and mailing list subscriptions, you know she is 70% likely to make a big purchase before the holidays. Her e-mail is routed to your best support agent – to provide support, and ultimately make a sale.

Every day, your customers are making decisions on which emails to read, products to buy, and pages to visit. If you’ve centralized this data, you can predict which of those actions matter to your business, and just how likely your customers are to make other decisions.

This guide outlines how your company can use Customer Activity Triggers, and it provides a sample template to assist you with improving your email campaigns and generating an uplift in your sales. Enable your sales and support teams to improve results by directing them toward your most valuable customers.