Cultivating your existing customer base is essential to maintaining a thriving business, and any company knows that customer satisfaction is a key part of that process. But that alone doesn’t always translate into loyal customers. Oftentimes, achieving true loyalty from your customers, and therefore reducing customer churn, requires going the extra step, from asking them for their loyalty (through a rewards program, for example) to giving personalized attention to your best customers. Furthermore, loyal customers serve as brand ambassadors to friends and colleagues, opening up the potential for new business via the best marketing channel of all – social referral.