Resources

Building a Customer Data Framework

White Papers

Email Templates for 1:1 Marketing Offers

White Papers

Customer Loyalty at Marks & Spencer: 7 Data-Driven Ideas

Guides

Customer Engagement for the Digital Age

Guides

Customer Activity Triggers To Predict What’s Next  

White Papers

Intro to Gradient Boosting and XGBoost

Introductory Guides

52 Email Marketing Ideas for Your Campaigns

Guides

9 Tips for Improving Customer Loyalty

Guides

11 Ways to Improve Your Customer Service

Guides

Intro to WARP Loss

Introductory Guides

An Intro to the 360-Degree Customer View

Introductory Guides

Lead Scoring and Optimization

Introductory Guides

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