Email personalization comes in varying degrees of sophistication – the more you personalize, the greater the impact it will have on your customer engagement and revenue. In a recent case study, Vegas.com, the leading online travel agency in Las Vegas, saw a 28% increase in revenue per email by sending personalized 1:1 travel recommendations to its customers through Canopy Labs.
Once you are ready to personalize your emails, it is important to choose email templates that convert well for your business – and continue to perform over time. Through years of working with customers, we have identified several email templates that demonstrate strong conversion rates over time.
In this guide, we’re sharing 9 of the most effective emails for personalizing 1:1 marketing offers.