Centralizing customer data is hard – and one of the most common IT challenges we come across when we talk to our customers. From 10-person eCommerce startups to billion-dollar retail operations, businesses of all sizes face challenges with data integration, standardizing analysis, and making incisive decisions based on the findings. To succeed in this area, businesses need to first establish a clear structure around approaching customer analytics, data, and reporting.
To help companies better score their data capabilities, we have developed an 8-step Customer Data Framework (CDF) to help you get started. The Customer Data Framework will help you measure your organization’s customer data collection and analysis, and also help you think about how your data can be used to generate valuable customer insights and actions.