Welcome to the inaugural post of Insights @ Canopy Labs. This website is a service provided by Canopy Labs and aims to achieve two goals related to customer analytics:

  1. To further thinking in customer analytics and data mining. While the field is moving quickly, there are few resources that provide practical insights and instructions on applying analytics in the business environment.
  2. Target small and medium-sized enterprises (SMEs). SMEs, in particular, face major obstacles in finding proper solutions to customer analytics problems. These companies are big enough to need help, but too small to afford custom solutions — this resource aims to help them.

We will provide updates on research, technology, and new trends in customer analytics. We’ll also post information on Canopy Labs, but will keep this minimal.

Have any specific topics you’d like us to write about? E-mail us!