Summer is well underway, and many businesses are beginning to promote Back-to-School sales. For marketers, now is the time to start planning for Black Friday and your marketing campaigns for the 2015 holiday season.
Black Friday continues to grow in popularity, with 2014 eCommerce revenue growing another 26% to reach $1.5 billion in the U.S. alone. Many of the businesses we work with generate nearly 50% of their annual revenue during the Thanksgiving weekend.
Black Friday is also the most stressful time of the year for most retailers. Businesses need to accurately predict seasonal trends, manage product inventory and fulfillment, and prepare eCommerce sites to handle a surge in traffic and transactions. For marketers, it’s a balancing act between promoting popular items and clearing out inventory, and making sure your marketing stands out above the noise to target the right individuals.
Success comes down to preparing early and developing contingency plans well in advance – and the best businesses are already planning for Black Friday. Many Black Friday ad campaigns will start running in October, so it’s important for marketers to prepare creative teams, product selection, and holiday messaging over the summer. As Armando Roggio of Practical Ecommerce points out, Target has already put up its Cyber Monday page for 2015!
All of this can be a bit overwhelming, with so many aspects of the business to manage. To help marketers prepare for the upcoming holiday season, Canopy Labs has a 35-point Black Friday and Cyber Monday Checklist. Get your copy today!