We are proud to work with great organizations such as the Canadian Opera Company (COC), Canada’s largest producer of opera performances. Our partnership with the COC was featured on MarketingSherpa. In this piece, journalist Erin Hogg reviews some of the innovative strategies and ideas that the COC has implemented to drive ticket sales and grow their base of season ticket holders. The team at the COC wanted to drive revenue growth for the organization, and they embraced predictive analytics to segment customers, automate communications and ultimately improve their guest experience. This article offers lessons that any arts and entertainment organization can benefit from as they look to grow their sales and improve their customer experience.
Be sure to read the MarketingSherpa article. To learn more about our own work with the organization, check out our Canopy Labs case study with the COC.