Uncategorised

Canopy Labs featured on UNTETHER.tv

by Sammy Lau on November 21, 2014

Blog_Untether

This month, as part of UNTETHER.tv’s series on highlighting innovations in marketing and the mobile space, our CEO Wojciech Gryc joined Rob Woodbridge to discuss why personalization is key to driving revenue in today’s retail landscape.

As Gryc notes, many companies are actually closer to operationalizing their data than they might think: “It’s really amazing how many data sources a business has access to without always knowing. If you’re sending emails, you can track them, if you aren’t doing so already; likewise, your website visitors are generating browsing data as well. Most marketers don’t realize that they could use all of that for marketing and sales.”

Read More

Uncategorised

Fostering a Data Culture: Interview with Flora Lewin

by Sammy Lau on November 17, 2014

Blog_Flora_Lewin

Earlier this September, we wrote about the importance of fostering an organization that embraces a data culture to drive revenue and improve organizational practices. The article generated a great deal of discussion and feedback across our online communities, and we were fortunate to have many industry leaders weigh in with their own experiences. We reached out to a few of them to hear a bit more about their own stories and perspectives.

Today, we speak with Flora Lewin of B-Pro on how to use data to shape company strategy, as well as some common strategy mistakes and pitfalls that organizations can avoid.

Read More

Uncategorised

Our Vision for Marketing Funnel Automation

by Wojciech Gryc on November 12, 2014

Future marketing analytics tools should tell us what elements of a customer funnel experience are hurting conversions as soon as they start doing so, not after they affect your company’s top-line revenue numbers.

By now, nearly every forward-thinking retailer is using marketing automation, personalization technologies, and some form of business intelligence. Unfortunately, these approaches remain labour intensive and still make it difficult to understand what exactly your customers are experiencing day-to-day. Marketers may not be manually sending emails anymore, but something still feels missing in the larger marketing process.

Read More

Uncategorised

Announcing our Black Friday Checklist

by Sammy Lau on November 10, 2014

black_friday_blog

Thanksgiving and Black Friday may be another three weeks away, but many retailers are starting this holiday season a month early. Indeed, Walmart and Amazon launched their first round of holiday sales on November 1, and many others are following suit.

To prepare retailers for the competitive holiday season, we are launching our free Black Friday + Cyber Monday checklist. This document helps you assess your team’s marketing and operational readiness for the holiday rush, and highlights many common holiday mistakes and oversights that your team can avoid. The checklist covers timely eCommerce and retail subjects such as:

Read More

Uncategorised

Visit us for Startup Open House Toronto!

by Sammy Lau on October 28, 2014

Banner-EN-2

This Thursday, October 30, we’re excited to participate alongside 100+ companies for Startup Open House Toronto. If you’re around the Queen and Spadina area, drop by our Toronto office between 4-7 PM at 130 Spadina Ave, Suite 405 (click here for a map) to learn more about our company – and meet our friendly team!

Read More

Uncategorised

The Canadian Opera Company on MarketingSherpa

by Sammy Lau on October 15, 2014

Four Seasons Centre for The Performing Arts in Toronto.

We are proud to work with great organizations such as the Canadian Opera Company (COC), Canada’s largest producer of opera performances. The COC is a great example of a team that has embraced predictive analytics to improve their guest experience and drive revenue growth for the organization.

As a result, we’re delighted to see our partnership with the COC featured on MarketingSherpa last week! In this piece, journalist Erin Hogg reviews some of the innovative strategies and ideas that the COC has implemented to drive ticket sales and grow their base of season ticket holders. This article offers timely lessons fit for any arts and entertainment organization looking to grow their ticket sales and improve their fan experience.

Read More

Email, Marketing

Our 5 Favorite Fall Email Campaigns

by Sammy Lau on October 7, 2014

Our 5 Favorite Fall Email Campaigns

If your inbox is anything like mine, then you have noticed a recent rush of marketing emails offering fall discounts, Halloween sales, or product announcements just in time for Thanksgiving. This is no surprise – the end of summer signals the start of retail’s most important quarter, and retailers are ramping up their email marketing in preparation for the Q4 rush.

With so many marketing messages arriving in our inboxes, what makes some emails stand out amidst all the noise? In today’s blog post, we’ve picked 5 great fall emails from major retailers that offer some insights on how your company can write more attractive and compelling email marketing messages.

Read More

Uncategorised

White Paper: Moving to Data-Driven Marketing Attribution

by Sammy Lau on October 2, 2014

Blog_Marketing_Attribution

Let’s consider this paradox: in a 2012 survey by Econsultancy and Google, only 14% of marketers believed that last-click attribution was a “very effective” process of revenue attribution – yet the same survey revealed that more than half of them continue to rely on it for their day-to-day reporting.

Today, customers are likely to make multiple touch-points with your business before making a purchase, from email newsletters to web searches to customer service requests. Basic models such as first- or last-click attribution can only tell you part of the customer journey, and ultimately contributes to an inefficient use of marketing spend. As the former U.S. Postmaster General John Wannamaker once said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Clearly, there is a wealth of data from e-mail, web, and other sources that can provide a better picture of the digital customer than a simple last-click analysis reveals.

Read More

Uncategorised

The Importance of Data Culture in a Corporate Strategy

by Wojciech Gryc on September 30, 2014

tumblr_n1zut5Za4M1tubinno1_1280

After many years spent working with businesses of various sizes, we’ve begun to notice patterns around the successful use of data and analytics. Many businesses tell us they want to be “data-driven” or use analytics to achieve their goals. One aspect that is often overlooked when it comes to using analytics is the role of team culture, or business culture, in actually making use of the insights generated by analytics.

All of the effort that goes into measuring and analyzing data is wasted without a commitment to actually use the data to promote meaningful behaviors and initiatives. This is easier said than done – just like personal habits, people tend to get excited about a new tool or metric, but often stop tracking or measuring performance after a week or two.

Read More

Uncategorised

10-Minute Read: Engaging with Your Customers Online

by Sammy Lau on September 23, 2014

Web_Browsing

If you run an online business, then you have probably encountered the challenge of replicating the sort of active customer interactions where traditional retail excels. Customers walking into a physical store can interact with your sales representatives, have their product questions answered, or test out these items in person.

Read More

Stay Informed!

Get free resources, sales advice and news delivered right to your inbox.