Customer Journey, Marketing

Canopy Labs Panel on Personalizing the Customer Journey: The What, Why, and How

by Alexandra Maraldo on April 30, 2018

Canopy Labs Panel on Personalizing the Customer Journey: The What, Why, and How

Canopy Labs hosted an interactive panel discussion focused on personalization throughout the customer lifecycle on March 8, 2018, welcoming thought leaders and innovators from diverse industries.

5 Tips to Increase Engagement and Loyalty as a Transaction Based Firm

  • Offer free previews and packages for current customers to maintain dialogue with prime target audiences months in advance to new releases.
  • Present a blended digital campaign and gift guide leading up to the holiday season to spur up excitement for the prime sales season.
  • Create content personalized to a community instead of blast marketing using mass promotions and advertising.
  • Target content to individuals based on tracked behaviour, not self-selected preferences.
  • Invest in the creation and implementation of more advanced digital tools allowing for higher customer engagement.

On March 8, thought leaders in marketing and eCommerce shared their insights on the value of personalizing the customer journey and explored the intricacies of integrating marketing interventions into the customer lifecycle. The event encompassed a panel discussion featuring an all-star group of marketing innovators, moderated by Canopy Labs’ co-founder and CEO Wojciech Gryc. Panelists included James Connell – Vice President eCommerce & Marketing at Roots, Rob Lamb – Managing Director at the Canadian Opera Company, and Larysa Rodriguez – Director, Strategy and Channel Management, Global Targeted Marketing at Scotiabank.

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Uncategorised

Merging In-Store and Online Journeys for Chatters, Driving a 120% Increase in Omnichannel Conversions

by Adam Wells on June 1, 2017

Merging In-Store and Online Journeys for Chatters, Driving a 120% Increase in Omnichannel Conversions

Canopy Labs is excited to share our latest case study with Chatters, a leading provider of salon services and professional beauty products.

With a fast-growing online presence and more than 100 locations, Chatters knew they needed to deliver a personalized omnichannel marketing experience to their customers.

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News

Flaman Fitness Partners with Canopy Labs

by Wojciech Gryc on May 18, 2017

Flaman Fitness Partners with Canopy Labs

Health and wellness purchases involve complex buying decisions: from choosing gym equipment to ensuring your nutrition choices are aligned, to picking which books and content you read. At Canopy Labs, we’re passionate about improving ourselves and helping those around us do the same. With this, we’re happy to announce that Flaman Fitness partnered with Canopy Labs to understand and optimize the customer experience.

Flaman Fitness has chosen Canopy Labs to personalize its omnichannel customer experience and journeys. It provides home fitness and gym equipment and has a strategic focus on customer satisfaction and customer experience. The Canopy Labs platform specializes in analyzing and optimizing complex customer journeys. After aggregating omnichannel experience data, the platform personalizes email, website, and other marketing experiences to each unique person in the Flaman Fitness database.

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Marketing

Four Ways to Ensure an Independent, Transparent Attribution Solution

by Wojciech Gryc on May 17, 2017

When Facebook announced it was overcounting clicks and conversions on its video carousal ads, this wasn’t the first time this sort of issue had been announced. These sorts of errors and bugs occur across all advertising platforms. Worse still, data collection across advertising tools varies in quality and type of data, which leads to further reporting challenges.

Over the last few weeks, Canopy Labs has interviewed a number of attribution experts to understand how they deal with the challenges of incorrect data, bias in ad networks, and discrepancies in reporting. This is a big problem: many advertising budgets are higher than marketing budgets. Without knowing which channels actually drive acquisition, conversions, and customer growth, it’s impossible to drive the right marketing mix… You can’t make the right decisions with the wrong data.

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Customer Journey, Marketing

The Customer Experience Maturity Model (CXMM)

by Wojciech Gryc on April 25, 2017

The Customer Experience Maturity Model (CXMM)

Canopy Labs has now worked with over 400 companies that are interested in optimizing their customer journeys. During our five years working in this space, we have seen numerous varieties of skill sets, data sets, and capabilities.

The Status Quo

In a business environment where the only constant is change, whether it be from consumers or providers, companies need to be able to pinpoint problems with their customer experience and position accordingly. Yes, there are a plethora of tools and resources out there that help businesses improve aspects of their customer experience; however, the tricky part is selecting these tools wisely. One common challenge is maintaining a narrow and focused scope of action that fits your company’s strategic needs.  To overcome this challenge, you first need to assess and understand your company’s position on the CX spectrum, similar to a data-based SWOT analysis. You can then leverage your knowledge of your customer experience maturity to correctly approach improving the customer journey for current and prospective customers.

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Customer Journey

A Vision for AI-Driven Customer Journeys

by Wojciech Gryc on March 2, 2017

Companies are investing heavily in customer data hubs and integration strategies to build a full, 360-degree view of every customer. At the same time, marketing clouds are becoming more connected, enabling marketers to orchestrate their customers’ experiences in one place, across all channels.

However, as marketers work to map more complex and in-depth customer journeys, they tend to discover a scaling issue with these approaches: the more experiences, sub-segments, and models you optimize for, the more complex the entire orchestration process becomes. Ironically, this can lead to more manual work, where marketers need to create new content and copy, and manually run more campaigns. What marketers need is a solution that can automate the thousands of decisions around a customer’s journey, the experience they should be exposed to, and the content that enables this experience.

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Product Updates

Now Available: Integration with PrestaShop

by Sammy Lau on February 1, 2017

We’re excited to announce that Canopy Labs now offers direct integration with the PrestaShop platform – allowing PrestaShop merchants in over 200 countries to start delivering 1:1 marketing experiences to its customers, and drive increased revenue through predictive email marketing, website personalization, and more.

More than 250,000 merchants use PrestaShop to power their eCommerce stores – and as customers of many of these businesses ourselves, we’ve been eagerly waiting to offer compelling products to this diverse community of merchants.

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Product Updates

Introducing Our Guides to Funnels and Reports

by Adam Wells on January 20, 2017

At Canopy Labs, our aim is to help businesses better understand the complex journeys that their customers go through before making a purchase decision. The Canopy platform offers several tools that help you understand and optimize your customer journey – but two of the most powerful ones are the Funnels and Reports Builders.

Today, we’re thrilled to share our Introductory Guides to Canopy Labs Funnels and Reports. These step-by-step guides give you a taste for what is possible using these two tools with Canopy Labs and assist you as you explore your data in the customer journey platform.

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Uncategorised

Kensington Tours achieves 49X ROI with intent-based marketing automation

by Connor Bays on October 20, 2016

Kensington splash

Canopy Labs is delighted to announce a public case-study detailing our work with leading travel company Kensington Tours. By using data to automatically respond to traveler intent, Canopy Labs helped Kensington earn a 49X return on their investment.

“Working directly with Canopy Labs has enabled us to aggregate customer data, link our marketing channels and connect our agents to travellers who are ready to buy,” says Kathleen Dohey, VP Marketing at Kensington Tours. “We’re driving new sales and serving our customers better as a result.”

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Marketing

5 Ways your Organization Can Benefit From Predictive Analytics

by Pam McBride on August 11, 2016

5 Ways your Organization Can Benefit From Predictive Analytics

Many businesses across a number of industries are attempting to use the data that customers leave behind when they interact with the company, be it online, in-store or both. Even though harnessing this data can provide several organizational benefits, many companies still have not gone beyond collecting and storing their data. It isn’t easy to deal with unstructured data but the benefits are rewarding if you do.

Predictive analytics, a method of applying a predictive model to data, learning from the experience of your organization to start predicting future events, like customer actions, is powerful. Aside from optimizing marketing campaigns, predictive analytics can also help to improve your organizational effectiveness and drive successful business outcomes. Here are five ways you’ll benefit from predictive analytics.

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