Canopy Labs is excited to share our latest case study with Chatters, a leading provider of salon services and professional beauty products.
With a fast-growing online presence and more than 100 locations, Chatters knew they needed to deliver a personalized omnichannel marketing experience to their customers.
To do this, the Chatters team used Canopy Labs to integrate siloed in-store and online customer datasets – no easy task for any omnichannel retailer. “We chose Canopy Labs because they were the only solution that could integrate with our point-of-sale software and eCommerce site,” says Dave Darbel, Director of IT and Business Technology.
By integrating Chatters’ omnichannel data into 360-degree customer profiles, Chatters is now able to personalize the customer marketing experience across brick-and-mortar and online experiences – driving a 120% increase in conversions as a result.