Here at Canopy Labs, we’re always hungry to work with new businesses in a variety of industries. Today, we’ve found a few savory Magento stores that we thought might appeal to you too! After all, summer’s a great time to explore new foods and maybe discover a new favorite snack or two.
1. ChocomizeRead More
Last month, Canopy Labs was featured on the July 30 episode of Monocle’s weekly podcast The Entrepreneurs, which profiles entrepreneurial businesses engaged in unique markets and industries.Read More
We’re big fans of ExactTarget’s powerful email marketing platform, and work with many companies who have taken the platform to a new level of performance. Through our work with customers, we’ve found a number of particularly helpful apps that ExactTarget power users often work with. Below, we’ve compiled a list of five marketing apps from ExactTarget’s Hubexchange that will ultimately make your digital campaigns a better experience for your customers.
1. EyeQuantRead More
After many months of preparation, we are proud to announce our new website! Over the years, we have learned a great deal about the challenges faced by marketing professionals, sales managers, and analysts. We hope the new site will not only tell you about Canopy Labs, but also help you become successful in your roles.Read More
This week I had the privilege of speaking at the Chief Data Office (CDO) Summit in Toronto. While Canopy Labs work aggressively with companies across all industries and revenue sizes, the CDO role is still relatively new to most organizations. In many cases, companies are still determining what a CDO should actually do, and how they should function within the broader scope of the organization.
Given the multitude of challenges that any executive experiences in a new role, we thought it would be helpful to summarize some of the ways we see best-in-class CDOs achieving their goals and growing their influence within the companies they are in. The strategies below are meant to be achievable within the proverbial “first 100 days” of the role, and will help new CDOs win the hearts, minds, and P&L priorities of the business.
If you work in industries such as finance, luxury retail, or non-profit organizations, then you can probably relate to the difficulty of identifying high net worth individuals for your organization. Whether you’re seeking a significant contribution to your latest fundraising campaign, or new clients to reach out to, these individuals represent important opportunities to expand your revenue and grow your customer base.
But how do you actually identify these potential customers for your organization? Most individuals are discreet about their assets and personal finances, and uncomfortable about sharing this information with third parties. Oftentimes, companies estimate the net worth of individuals based on average home values of their residential neighborhoods, or through third-party research firms that are commissioned to conduct surveys.Read More
Centralizing customer data is hard – and one of the most common IT challenges for companies of all sizes, from 10-person eCommerce startups to billion-dollar retail operations. Harnessing customer data requires buy-in from all sides and can be overwhelming at times – but for the businesses that get it right, the outcome can present immediate and long-term returns. To succeed in this area, businesses need the right approach toward data collection and storage, analysis and action, security, governance, and even company culture.
So where does your company stack up? To help you get started on thinking about data analytics, today we’re launching the Customer Data Framework (CDF), which profiles 8 steps to scoring your company’s data capabilities. It is available for download as a free white paper by Canopy Labs!Read More
This morning, the Financial Times published an article on the dismal state of retail — Staples, Dick’s Sporting Goods, JC Penney, and others are all struggling. In large part, these challenges have been driven by a growing number of consumers moving their purchases online. With the move to the web, traditional retail is forced to compete with wholesalers, web-only discounters, and of course, Amazon. In fact, offline retailers now have the added challenge of serving consumers who enter their stores to browse, but make their purchases online from home. Not only are these consumers not spending money in-store, but they are buying the same products at competitive sites.
The hits to share prices and profitability are likely to continue as more individuals move their purchases online, particularly for products that don’t require browsing. Books, office supplies, and personal technology can all be bought online without having to be reviewed in-store. As virtual fitting rooms, bespoke “e-tailoring”, and subscription services grow in popularity, more verticals will be affected — we’re already seeing the growth of web-based food delivery and clothing purchases, for example.Read More
If you run an online store, then you already know that triggered email campaigns should be a key component of your sales, customer service, and brand awareness strategies. Personalized trigger emails are opportunities to cross-sell your products, engage your customers with your brand, and reward your most loyal fans with special rewards and recognition. Best of all, they require minimal configuration on your end and run on their own after you set your business rules!
Here at Canopy Labs, we’ve seen that sending timely and relevant email messages boost purchase conversation rates and drive sales. But what kind of auto emails should your business set up? Below, we’ve compiled 6 ideas for triggered email campaigns that will help you manage your customer life cycle and boost your sales:Read More
Regular readers of our blog might have noticed a lack of updates over the past few months… Worry not, fellow Canopy Labs fans, we’ve just been busy growing the business! And now we’re excited to share some of the good news with you.
Doubling Our Team to 15Read More