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Merging In-Store and Online Journeys for Chatters, Driving a 120% Increase in Omnichannel Conversions

by Adam Wells on June 1, 2017

Merging In-Store and Online Journeys for Chatters, Driving a 120% Increase in Omnichannel Conversions

Canopy Labs is excited to share our latest case study with Chatters, a leading provider of salon services and professional beauty products.

With a fast-growing online presence and more than 100 locations, Chatters knew they needed to deliver a personalized omnichannel marketing experience to their customers.

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Kensington Tours achieves 49X ROI with intent-based marketing automation

by Connor Bays on October 20, 2016

Canopy Labs is delighted to announce a public case-study detailing our work with leading travel company Kensington Tours. By using data to automatically respond to traveler intent, Canopy Labs helped Kensington earn a 49X return on their investment.

“Working directly with Canopy Labs has enabled us to aggregate customer data, link our marketing channels and connect our agents to travellers who are ready to buy,” says Kathleen Dohey, VP Marketing at Kensington Tours. “We’re driving new sales and serving our customers better as a result.”

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Well.ca Grows Revenue Per Email By 129% Through 1:1 Recommendations

by Sammy Lau on July 18, 2016

Canopy Labs is excited to share our latest case study with Well.ca, Canada’s largest online destination for health, wellness, beauty and baby essentials. Canopy is proud to work with Well.ca, which has grown revenue per email by 129% through personalizing its emails with 1:1 product recommendations.

“Partnering with Canopy on 1:1 product recommendations was a natural fit,” says Rebecca McKillen, CEO of Well.ca. “The revenue growth has been impressive, but most importantly, it gives our customers a more personalized and engaging shopping experience.”

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How Dermalogica New Zealand Obtained a 61% Growth in Campaign Revenue

by Adam Wells on June 20, 2016

At Dermalogica New Zealand, reminding subscribers of individualized promotions increased campaign revenue by 61% and spurred 3 times more revenue per email. Specifically, Dermalogica New Zealand sent subscribers a reminder to use their promotional code from an earlier birthday email – a simple follow-up email based on engagement, which saw surprisingly powerful lift. Consumers are more likely to purchase, and less likely to unsubscribe, when emails are tailored to them. This is why triggered email campaigns like abandoned carts and embedded product recommenders have become such vital drivers of revenue from an email subscriber base. Dermalogica New Zealand offers their subscribers a “$15 off” coupon during their month of birth. These sorts of promotions are increasingly common with B2C retailers, and for good reason: they are low-risk campaigns, easy to automate, and can be created with a relatively low level of investment. Using Canopy Labs, Dermalogica New Zealand was able to generate birthday email reminders campaigns to segments of customers who did not respond to the initial coupon offer. Since the offer expires in two days, a sense of urgency is injected into the subscriber’s purchase decision. The impact on Dermalogica’s promotional campaign is significant. Follow-up campaigns generate 3 times more revenue per email compared to the first email blast, and 4 times that of their other triggered emails! Overall, this has increased Dermalogica’s campaign revenue per email by 33%, with total revenue of their birthday promotion growing by 61%. Promotional offers supplement, rather than replace, existing triggered emails such as abandoned carts, winbacks or replenishment emails, and at Canopy Labs we’d be excited to work with you to build and execute these campaigns. If you’re thinking of implementing a 1:1 promotional campaign, feel free to reach out!

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How A Fashion Retailer Grew Online Order Value By 26%

by Sammy Lau on June 2, 2016

Product recommendations are quickly becoming a staple of online shopping experiences. Whether it’s Walmart.com or a new Shopify store, more and more companies are incorporating “Also Recommended” or “Customers Also Bought” offers to their site. However, too many recommendation engines today are still a bit clunky – if you look at one pair of blue jeans, suddenly all you get are offers for dozens of blue jeans.

Today we’re sharing how one fashion retailer used a different approach to product recommendations, leading to a 26% increase in Average Order Value.

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Vegas.com grows revenue per e-mail by 28% through personalized travel offers

by Wojciech Gryc on June 17, 2015

Canopy Labs is pleased to announce a detailed case study showing how we helped Vegas.com grow its revenue per e-mail by 28% within two months. Vegas.com is a world leader in the travel space, enabling Las Vegas visitors to book flights, hotels, shows, and more. Working with Canopy Labs has enabled Vegas.com to send fully personalized e-mails to individual subscribers, recommending specific travel experiences, events, hotels, and more.

Click here to download our 2-page case study.

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How Retailers Fared on Black Friday 2014

by Sammy Lau on December 1, 2014

It seems that starting holiday sales as early as November 1st has taken some of the excitement of Black Friday away from consumers.

According to the National Retail Federation, U.S. consumer spending fell by 11% this Thanksgiving weekend, with 2014’s $50.9 billion down from $57.4 billion in 2013.

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A Brief History of Cyber Monday Outages

by Sammy Lau on November 26, 2014

Black Friday and Cyber Monday represent the biggest sales days of the year – according to Oracle, consumers spent more than $2.9 billion online in the two days alone in 2013. In the UK, consumers are expected to spend a whopping £360,000 per minute for Black Friday this year, and Shop.org predicts an 8-11% increase in holiday spending across November and December.

If your business has been hard at work over the past few weeks promoting Black Friday and Cyber Monday discounts, the last thing you want to encounter is a website outage on the most important weekend of the year. Some of our customers generate nearly 50% of their annual revenue during the holiday period, so every moment lost due to web performance issues can have a major impact on the year’s revenue numbers. Worst of all, your competitors are likely benefiting from customers who were originally planning to purchase from your business.

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Canopy Labs featured on UNTETHER.tv

by Sammy Lau on November 21, 2014

This month, as part of UNTETHER.tv’s series on highlighting innovations in marketing and the mobile space, our CEO Wojciech Gryc joined Rob Woodbridge to discuss why personalization is key to driving revenue in today’s retail landscape.

As Gryc notes, many companies are actually closer to operationalizing their data than they might think: “It’s really amazing how many data sources a business has access to without always knowing. If you’re sending emails, you can track them, if you aren’t doing so already; likewise, your website visitors are generating browsing data as well. Most marketers don’t realize that they could use all of that for marketing and sales.”

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Fostering a Data Culture: Interview with Flora Lewin

by Sammy Lau on November 17, 2014

Earlier this September, we wrote about the importance of fostering an organization that embraces a data culture to drive revenue and improve organizational practices. The article generated a great deal of discussion and feedback across our online communities, and we were fortunate to have many industry leaders weigh in with their own experiences. We reached out to a few of them to hear a bit more about their own stories and perspectives.

Today, we speak with Flora Lewin of B-Pro on how to use data to shape company strategy, as well as some common strategy mistakes and pitfalls that organizations can avoid.

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