Product Updates

Now Available: Integration with PrestaShop

by Sammy Lau on February 1, 2017

We’re excited to announce that Canopy Labs now offers direct integration with the PrestaShop platform – allowing PrestaShop merchants in over 200 countries to start delivering 1:1 marketing experiences to its customers, and drive increased revenue through predictive email marketing, website personalization, and more.

More than 250,000 merchants use PrestaShop to power their eCommerce stores – and as customers of many of these businesses ourselves, we’ve been eagerly waiting to offer compelling products to this diverse community of merchants.

Read More

Product Updates

Introducing Our Guides to Funnels and Reports

by Adam Wells on January 20, 2017

At Canopy Labs, our aim is to help businesses better understand the complex journeys that their customers go through before making a purchase decision. The Canopy platform offers several tools that help you understand and optimize your customer journey – but two of the most powerful ones are the Funnels and Reports Builders.

Today, we’re thrilled to share our Introductory Guides to Canopy Labs Funnels and Reports. These step-by-step guides give you a taste for what is possible using these two tools with Canopy Labs and assist you as you explore your data in the customer journey platform.

Read More

Product Updates

A RESTful API for your Customer Profiles

by Wojciech Gryc on May 20, 2015

One of the lesser-known features of the Canopy Labs platform is a RESTful API that enables you to query customer data aggregated from MailChimp, ExactTarget, Magento, Omniture, and whichever platforms we pull data from for your business.

This API enables you to run queries on any of the customer profiles we’ve built, or data sources that we’ve queried. Today, we’ll show you how to get a customer list using the Canopy Labs API and query a specific profile to get a customer’s activities.

Read More

Customer Journey, Product Updates

The new Canopy Labs: optimizing and mapping the customer journey

by Wojciech Gryc on March 5, 2015

The new Canopy Labs: optimizing and mapping the customer journey

Over the past year, we’ve had the pleasure of working with companies to analyze and optimize over $15 billion in annual revenue. We’ve helped NHL teams sell season tickets, retailers with hundreds of stores personalize customer offers, and travel companies personalize product bundles for every traveller.

In the process, we’ve learned about the incredible importance of the customer journey. Every customer reaches a buying decision in a unique way, and understanding their stage in the buying cycle is critically important to converting them and earning their loyalty.

Read More

Product Updates

How to use 360-Degree Customer Views for Marketing Attribution

by Wojciech Gryc on January 27, 2015

How to use 360-Degree Customer Views for Marketing Attribution

A common request we hear from our users is, “How do I use 360-degree customer views to generate more accurate or detailed marketing attribution reports?”

Because Canopy Labs’ platform tracks a company’s website activity as well as purchases, subscriptions, or other transactions, we actually enable an extremely versatile way to generate such reports. Today, we’ll show you two examples of marketing attribution using our new platform: one shows how to create a basic attribution funnel, while the second demonstrates how to generate reports for multi-touch and omnichannel marketing strategies.

Read More

Product Updates

We’re Releasing a Funnel Analytics Platform – Sneak Peek

by Wojciech Gryc on January 21, 2015

Over the past few months, we have been working on a completely revamped front-end for the Canopy Labs platform. This includes a fully flexible and customizable funnel analytics query engine. You can select a few actions you want to report on, and we’ll generate customer lists and reports based on everyone who has experienced such a customer journey. Here’s a short video:

Of course, there’s more to it than creating lead lists. You can also generate charts and reports based on the funnels you’re building or the resulting segments. Voila, another video:

Read More

Stay Informed!

Get free resources, sales advice and news delivered right to your inbox.