Health and wellness purchases involve complex buying decisions: from choosing gym equipment to ensuring your nutrition choices are aligned, to picking which books and content you read. At Canopy Labs, we’re passionate about improving ourselves and helping those around us do the same. With this, we’re happy to announce that Flaman Fitness partnered with Canopy Labs to understand and optimize the customer experience.
Flaman Fitness has chosen Canopy Labs to personalize its omnichannel customer experience and journeys. It provides home fitness and gym equipment and has a strategic focus on customer satisfaction and customer experience. The Canopy Labs platform specializes in analyzing and optimizing complex customer journeys. After aggregating omnichannel experience data, the platform personalizes email, website, and other marketing experiences to each unique person in the Flaman Fitness database.Read More
We are proud to work with great organizations such as the Canadian Opera Company (COC), Canada’s largest producer of opera performances. Our partnership with the COC was featured on MarketingSherpa. In this piece, journalist Erin Hogg reviews some of the innovative strategies and ideas that the COC has implemented to drive ticket sales and grow their base of season ticket holders. The team at the COC wanted to drive revenue growth for the organization, and they embraced predictive analytics to segment customers, automate communications and ultimately improve their guest experience. This article offers lessons that any arts and entertainment organization can benefit from as they look to grow their sales and improve their customer experience.
Be sure to read the MarketingSherpa article. To learn more about our own work with the organization, check out our Canopy Labs case study with the COC.Read More
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Canopy Labs, a predictive customer analytics company, announced today that its predictive customer analytics platform has now analyzed over $1 billion in commerce activity. Since launching its platform in early 2013, the company has begun to work with professional sports teams, retailers, and ecommerce companies to predict customer activity for sales and marketing teams.Read More