Email

12 Segmented Email Campaign Ideas to Generate Sales

by Max Spear on September 24, 2013

12 Segmented Email Campaign Ideas to Generate Sales

Most businesses understand that creating segmented email campaigns can be a very effective way to improve conversion and generate sales. However, it’s not always obvious how to go about choosing the right segments or what messages will resonate with this group. Depending on the customer’s stage in the customer journey, their specific interests, their buying power, and the type of product they are interested in buying, your segments and messages will change.

Here is a list of 12 segmented e-mail campaigns that will be effective for you in growing your business.

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Email, Marketing

When should marketers send e-mails? And why?

by Wojciech Gryc on July 17, 2013

When should marketers send e-mails? And why?

Do you run an online business or market your products on the web? Then you’ve likely come across numerous tactics that are believed to help your reach your goals — launching on a Tuesday, sending e-mails when people are actually sitting at their computer, and responding to people’s inbound questions within 5 minutes of them contacting you.

Of course, not all tactics are created equal, and as more companies market online, tactics that once worked have now become moments when everyone tries to reach their audience.

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Email, Marketing

Optimizing e-mail click rates with a structured call to action

by Wojciech Gryc on July 10, 2013

We regularly help companies with their customer outreach through e-mail, and in the process have become very familiar with different types of e-mail templates and calls to action. Companies often ask us how they can optimize their click rates on e-mails, and today we wanted to share some findings from a recent case study based on e-mail templates and specific types of actions to recommend.

The challenge with designing e-mail templates is a seemingly contradictory set of goals. When sending an e-mail, you want to have a clear and distinct call to action (e.g., purchase a product, donate), but you also need to present it in a context that explains why the reader is being offered this specific call to action. In other words, you want to provide context around the call to action to ensure a person has enough information to understand why they are being asked to click through to the next page.

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