At Canopy Labs, we work with businesses of all sizes to power 1:1 product recommendations in emails and websites. The revenue and customer engagement benefits of personalization are clear – and the more you personalize, the greater the impact that personalization will have on your business.Read More
Marketing automation has become an increasingly critical part of every organization’s digital strategy. From sending post-purchase surveys to abandoned cart emails, customers now expect helpful reminders with timing and content that’s personalized for them. Triggered emails based on certain actions or behaviors are the key to offering personalized and thoughtful customer service without putting more work on the marketer’s plate. What’s more, they represent easy opportunities to generate additional revenue and build brand loyalty in every one of your customer interactions.
Here are six reasons why every business should be sending triggered emails:Read More
According to Econsultancy, 94% of businesses now recognize that personalization is “critical to their current and future success”. Here at Canopy, we’re excited to hear the idea of personalization being embraced by more and more businesses. But what exactly do most marketers mean when they talk about implementing personalization – and is it going far enough to achieve their business goals?
Indeed, personalization is more than just writing ‘Dear %%First_Name%%’ or customizing a few text fields. Real personalization involves tailoring the content that your customers receive, and the sort of products or services that are suggested specifically for them. When done right, personalization not only recognizes that there is an individual behind every email and website click, but ensures that their experience is catered to their interests and respects their time.Read More
If your inbox is anything like mine, then you have noticed a recent rush of marketing emails offering fall discounts, Halloween sales, or product announcements just in time for Thanksgiving. This is no surprise – the end of summer signals the start of retail’s most important quarter, and retailers are ramping up their email marketing in preparation for the Q4 rush.
With so many marketing messages arriving in our inboxes, what makes some emails stand out amidst all the noise? In today’s blog post, we’ve picked 5 great fall emails from major retailers that offer some insights on how your company can write more attractive and compelling email marketing messages.Read More
Email marketing is a tricky business – send too few emails, and you risk missing out on sales opportunities; send too many, and you could be alienating customers or driving up unsubscribe rates. Brand spam, which is an overload of communication and messages from businesses, is today’s leading reason for unopened and flagged emails by consumers. John Fleming, a Marketing Director at research firm Webtrends, says: “As consumers, we’re happy to sign up to receive updates from brands, but only bother to open the ones we find relevant. This means companies are wasting loads of money sending us things we just don’t care about – and in many cases it’s turning us off.”
Ultimately, committing email marketing spam hurts a company’s reputation, and wastes a lot of marketing dollars on emails that go unopened and deleted. Companies should aim to optimize their marketing spend to be more effective, and make sure their marketing messages are going out to customers who will actually open and click these emails. In this blog post, we’ve included a few suggestions on how businesses can make sure they’re not sending out “brand spam” to their customers:Read More
We have written about 6 triggered email campaigns to help you boost your sales, but it’s important to also discuss how to put triggered emails to work for your business. We’re outlining the steps you need to take at your business to ensure that triggered email campaigns drive results.
In particular, product replenishment emails are a great example of using triggered emails to drive sales. Many everyday products that we use have a natural lifecycle and require replenishment for continued usage. For example, if you are a regular user of contact lenses, you’ll know that you need to replace your supply of lenses on a set schedule. The same sort of patterns can be found for a variety of products, from fashion to electronics to pharmacy items.Read More
Most businesses understand that creating segmented email campaigns can be a very effective way to improve conversion and generate sales. However, it’s not always obvious how to go about choosing the right segments or what messages will resonate with this group. Depending on the customer’s stage in the customer journey, their specific interests, their buying power, and the type of product they are interested in buying, your segments and messages will change.
Here is a list of 12 segmented e-mail campaigns that will be effective for you in growing your business.Read More
Do you run an online business or market your products on the web? Then you’ve likely come across numerous tactics that are believed to help your reach your goals — launching on a Tuesday, sending e-mails when people are actually sitting at their computer, and responding to people’s inbound questions within 5 minutes of them contacting you.
Of course, not all tactics are created equal, and as more companies market online, tactics that once worked have now become moments when everyone tries to reach their audience.Read More