Net Promoter Score (NPS) has become a KPI at many organizations, and for good reason. It is simple to measure and has the distinctive ability to indicate how the business will perform on several other metrics, including customer retention and revenue.
The challenge with current NPS data approaches
While NPS is easy to measure, it is difficult to improve. Organizations understand that detractors have low NPS because they have had an unsatisfactory experience at some point in their customer journey. However, identifying where or when the unsatisfactory experience occurred is a challenge. This is especially true for financial services organizations, where customers have unique and complex journeys through various different products and services. NPS suffers from these challenges for a few reasons:Read More
The amount of data around us is exploding. Eric Schmidt once said that every 2 days, we create as much information as we did up to 2003… And that was back in 2010! We can answer more questions, using more tools, than ever before.
The drawback, of course, is choosing the right ones. Increasingly, data visualization is proving invaluable for sales and marketing teams seeking to understand their customer base, and to discover nuanced customer trends often hidden in a sea of numbers. Today, we are featuring some of the best data visualizations on the web and their potential as sales and marketing tools.Read More