Wojciech Gryc

Wojciech Gryc is the CEO of Canopy Labs. Prior to Canopy Labs, Wojciech was a consultant with McKinsey & Co. and a researcher at IBM Research. Wojciech is a Rhodes Scholar and Loran Scholar.

Opportunities for Personalization in the Travel Industry

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Travel is one of the most logistically complex and data-heavy consumer-facing industries in the world. There’s nothing more difficult than optimizing for flight paths and times, finding a hotel, and ensuring you’ve considered a car rental… And this all happens after a consumer decides to make a purchase, which could take several weeks or months. Read More

How to use 360-degree customer views for marketing attribution

A common request we hear from our users is, “How do I use 360-degree customer views to generate more accurate or detailed marketing attribution reports?”

Because Canopy Labs’ platform tracks a company’s website activity as well as purchases, subscriptions, or other transactions, we actually enable an extremely versatile way to generate such reports. Today, we’ll show you two examples of marketing attribution using our new platform: one shows how to create a basic attribution funnel, while the second demonstrates how to generate reports for multi-touch and omnichannel marketing strategies.

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Basic Attribution Funnel

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We’re Releasing a Funnel Analytics Platform – Sneak Peek

Over the past few months, we have been working on a completely revamped front-end for the Canopy Labs platform. This includes a fully flexible and customizable funnel analytics query engine. You can select a few actions you want to report on, and we’ll generate customer lists and reports based on everyone who has experienced such a customer journey. Here’s a short video:

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Three Opportunities in Analytics for Financial Services

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Over the past several years, the Canopy Labs team has interacted with a number of financial services companies — in banking and in broader services, such as insurance and management consulting. Our experiences have given us a look into just how similar most analytics capabilities are within these companies, and to think of some opportunities to grow the effectiveness of their models and predictions. With that in mind, we’d like to share a few ideas that have yet to be in widespread use in financial services and represent opportunities for a bank or credit union to differentiate themselves. Here are three growing opportunities in analytics for financial services.
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Our Vision for Marketing Funnel Automation

Future marketing analytics tools should tell us what elements of a customer funnel experience are hurting conversions as soon as they start doing so, not after they affect your company’s top-line revenue numbers.

By now, nearly every forward-thinking retailer is using marketing automation, personalization technologies, and some form of business intelligence. Unfortunately, these approaches remain labour intensive and still make it difficult to understand what exactly your customers are experiencing day-to-day. Marketers may not be manually sending emails anymore, but something still feels missing in the larger marketing process.
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The Importance of Data Culture in a Corporate Strategy

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After many years spent working with businesses of various sizes, we’ve begun to notice patterns around the successful use of data and analytics. Many businesses tell us they want to be “data-driven” or use analytics to achieve their goals. One aspect that is often overlooked when it comes to using analytics is the role of team culture, or business culture, in actually making use of the insights generated by analytics.
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Revitalizing Abercrombie & Fitch: three things we would do

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On Thursday, Abercrombie & Fitch surprised the markets with a less-than-stellar earnings report: a 10% decline in sales for its Hollister brand, and 6% for its Abercrombie & Fitch adult clothing division. Its stock price fell as a result, and the company also announced a move away from logo-branded clothing to more fashionable outfits, along with quicker production processes. We can also blame the economy, more aggressive marketing from competitive brands, and other trends that have contributed to declining revenue for older brands.

Aside from dialing down the use of logos on its clothing, what else can A&F do to drive revenue and return as a trendier, more exciting brand to its customers? We have three strategic ideas that have worked with other brands, and if we were executives at the company, we’d aim to do these as soon as possible.
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Welcome to the new Canopy Labs website!

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After many months of preparation, we are proud to announce our new website! Over the years, we have learned a great deal about the challenges faced by marketing professionals, sales managers, and analysts. We hope the new site will not only tell you about Canopy Labs, but also help you become successful in your roles.
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Quick Wins for Chief Data Officers (CDOs)

This week I had the privilege of speaking at the Chief Data Office (CDO) Summit in Toronto. While Canopy Labs work aggressively with companies across all industries and revenue sizes, the CDO role is still relatively new to most organizations. In many cases, companies are still determining what a CDO should actually do, and how they should function within the broader scope of the organization.

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Given the multitude of challenges that any executive experiences in a new role, we thought it would be helpful to summarize some of the ways we see best-in-class CDOs achieving their goals and growing their influence within the companies they are in. The strategies below are meant to be achievable within the proverbial “first 100 days” of the role, and will help new CDOs win the hearts, minds, and P&L priorities of the business.
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3 Digital Strategies for Brick and Mortar Retailers

This morning, the Financial Times published an article on the dismal state of retail — Staples, Dick’s Sporting Goods, JC Penney, and others are all struggling. In large part, these challenges have been driven by a growing number of consumers moving their purchases online. With the move to the web, traditional retail is forced to compete with wholesalers, web-only discounters, and of course, Amazon. In fact, offline retailers now have the added challenge of serving consumers who enter their stores to browse, but make their purchases online from home. Not only are these consumers not spending money in-store, but they are buying the same products at competitive sites. Read More