Wojciech Gryc

Wojciech Gryc is the CEO of Canopy Labs. Prior to Canopy Labs, Wojciech was a consultant with McKinsey & Co. and a researcher at IBM Research. Wojciech is a Rhodes Scholar and Loran Scholar.

Our Vision for Marketing Funnel Automation

Future marketing analytics tools should tell us what elements of a customer funnel experience are hurting conversions as soon as they start doing so, not after they affect your company’s top-line revenue numbers.

By now, nearly every forward-thinking retailer is using marketing automation, personalization technologies, and some form of business intelligence. Unfortunately, these approaches remain labour intensive and still make it difficult to understand what exactly your customers are experiencing day-to-day. Marketers may not be manually sending emails anymore, but something still feels missing in the larger marketing process.
Read More

The Importance of Data Culture in a Corporate Strategy


After many years spent working with businesses of various sizes, we’ve begun to notice patterns around the successful use of data and analytics. Many businesses tell us they want to be “data-driven” or use analytics to achieve their goals. One aspect that is often overlooked when it comes to using analytics is the role of team culture, or business culture, in actually making use of the insights generated by analytics.
Read More

Revitalizing Abercrombie & Fitch: three things we would do


On Thursday, Abercrombie & Fitch surprised the markets with a less-than-stellar earnings report: a 10% decline in sales for its Hollister brand, and 6% for its Abercrombie & Fitch adult clothing division. Its stock price fell as a result, and the company also announced a move away from logo-branded clothing to more fashionable outfits, along with quicker production processes. We can also blame the economy, more aggressive marketing from competitive brands, and other trends that have contributed to declining revenue for older brands.

Aside from dialing down the use of logos on its clothing, what else can A&F do to drive revenue and return as a trendier, more exciting brand to its customers? We have three strategic ideas that have worked with other brands, and if we were executives at the company, we’d aim to do these as soon as possible.
Read More

Welcome to the new Canopy Labs website!


After many months of preparation, we are proud to announce our new website! Over the years, we have learned a great deal about the challenges faced by marketing professionals, sales managers, and analysts. We hope the new site will not only tell you about Canopy Labs, but also help you become successful in your roles.
Read More

Quick Wins for Chief Data Officers (CDOs)

This week I had the privilege of speaking at the Chief Data Office (CDO) Summit in Toronto. While Canopy Labs work aggressively with companies across all industries and revenue sizes, the CDO role is still relatively new to most organizations. In many cases, companies are still determining what a CDO should actually do, and how they should function within the broader scope of the organization.

Screen Shot 2014-06-26 at 3.21.11 PM
Given the multitude of challenges that any executive experiences in a new role, we thought it would be helpful to summarize some of the ways we see best-in-class CDOs achieving their goals and growing their influence within the companies they are in. The strategies below are meant to be achievable within the proverbial “first 100 days” of the role, and will help new CDOs win the hearts, minds, and P&L priorities of the business.
Read More

3 Digital Strategies for Brick and Mortar Retailers

This morning, the Financial Times published an article on the dismal state of retail — Staples, Dick’s Sporting Goods, JC Penney, and others are all struggling. In large part, these challenges have been driven by a growing number of consumers moving their purchases online. With the move to the web, traditional retail is forced to compete with wholesalers, web-only discounters, and of course, Amazon. In fact, offline retailers now have the added challenge of serving consumers who enter their stores to browse, but make their purchases online from home. Not only are these consumers not spending money in-store, but they are buying the same products at competitive sites. Read More

Our Favorite Big Data Marketing Slogans

Like it or not, the term “Big Data” is here to stay and every day sees new businesses building on the trend. Many promise to boost sales, drive productivity, and help executives and junior staff make sense of all that is “Big” and all that is “Data”.

Very few companies veer away from this type of marketing message, but those who tactfully and effectively market in this space, do so by building a vision and idea around how data change the world. This year will likely see more data-oriented companies than any other time in human history, and we decided to choose the ones that paint a portrait of the future in a positive and exciting way.
Read More

Happy Holidays! Five Holiday Gifts for Data Scientists

First and foremost, the team at Canopy Labs wishes all our readers, data scientists, and customers a happy holiday season! It’s been an amazing year for Big Data, analytics, and IT — and we’re excited with where 2014 will lead.

If your data science team is anything like the ones we’ve seen, they’ve likely seen a busy 12 months. Whether they’re implementing a new data warehouse, generating models to target cross-sell opportunities, or simply updating executive-level reports, data-oriented roles are becoming more important and significantly busier. If you’re getting holiday gifts for your data science team at the end of the year, here are five we recommend for any data scientist on your list.
Read More

A Heat Map of Consumer Sentiment For The Past 13 Years

Visualization is crucial to understanding and learning from our data. As we continue to experiment with new forms of visualization, we wanted to share with you a heatmap of consumer sentiment over 13 years, from 2000 to the end of 2013. The visualization below shows a grim, yet informative, view of how consumers feel about their lives and prospects. Mouse over the grid elements to see the numbers themselves.
Read More