Most businesses understand that creating segmented email campaigns can be a very effective way to improve conversion and generate sales. However, it’s not always obvious how to go about choosing the right segments or what messages will resonate with this group. Depending on the customer’s stage in the customer journey, their specific interests, their buying power, and the type of product they are interested in buying, your segments and messages will change.
Here is a list of 12 segmented e-mail campaigns that will be effective for you in growing your business.
Running segmented email campaigns
To quickly get started in sending segmented emails to your customers, follow these simple steps:
- Choose a segment. Choose a group of customers that you would like to target. This list of 12 campaigns can be used as thought-starters to help you think about different segments within your customer base. For example, if you want to encourage repeat purchases among high opportunity customers, consider selecting the segment that has only bought 1 or 2 products and have a positive projected lifetime value.
- Generate the lead list. Using the Canopy Labs platform, take advantage of the lead generator tool to identify which customers fit this specific segment. Once filtering for these customers, download the lead list and consider tagging the customers so you can quickly generate this segment again and track their performance versus other segments.
- Run the campaign. Using your email marketing platform, send a targeted message to this segment. Be sure to structure the subject line, content, and offer to specifically match the attributes that you used to segmented this group.
Every business is different – consider experimenting with different approaches to learn more about how your customers behave and spend. Learn more about email marketing in our guide – 52 Email Marketing Ideas.