Canopy Labs Proudly Presents: Personalizing the Customer Journey: the What, Why, and How

Canopy Labs to host an interactive panel discussion focused on personalization throughout the customer lifecycle on March 8, 2018 welcoming thought leaders and innovators from diverse industries.Personalizing customer journeys

On March 8 thought leaders in marketing personalization will share their insights on the value of personalizing the customer journey and explore the intricacies of integrating marketing interventions into the customer lifecycle.

The event will be a panel discussion format featuring an all-star panel of marketing innovators, moderated by Canopy Labs’ co-founder and CEO Wojciech Gryc. Panelists will include James Connell – Vice President Ecommerce & Marketing at Roots, Rob Lamb – Managing Director at the Canadian Opera Company, and Larysa Rodriguez – Director, Strategy and Channel Management, Global Targeted Marketing at Scotiabank.

Canopy Labs is thrilled to host their inaugural event at The Spoke Club, Toronto, and looks forward to exploring the insights shared during the discussion.

 

About Canopy Labs:

Canopy Labs is a predictive analytics solution that helps businesses customize and optimize their customers’ journeys– enabling them to provide personalized 1:1 customer experiences. We’re helping businesses around the world, from Fortune 500 retailers to non-profit organizations and professional sports teams, change how they interact with customers. Contact us to learn more!

Merging In-Store and Online Journeys for Chatters, Driving a 120% Increase in Omnichannel Conversions

Canopy Labs is excited to share our latest case study with Chatters, a leading provider of salon services and professional beauty products.

With a fast-growing online presence and more than 100 locations, Chatters knew they needed to deliver a personalized omnichannel marketing experience to their customers.

To do this, the Chatters team used Canopy Labs to integrate siloed in-store and online customer datasets – no easy task for any omnichannel retailer. “We chose Canopy Labs because they were the only solution that could integrate with our point-of-sale software and eCommerce site,” says Dave Darbel, Director of IT and Business Technology.

By integrating Chatters’ omnichannel data into 360-degree customer profiles, Chatters is now able to personalize the customer marketing experience across brick-and-mortar and online experiences – driving a 120% increase in conversions as a result.

Click here to download your free copy of the Chatters case study.

Flaman Fitness partners with Canopy Labs to personalize health and wellness journeys

Health and wellness involves complex buying decisions: from choosing gym equipment, to ensuring your nutrition choices are aligned, to picking which books and content you read. At Canopy Labs, we’re passionate about improving ourselves and helping those around us do the same. With this, we’re happy to announce our most recent customer: Flaman Fitness.

We’re happy and excited to be working with Flaman Fitness. Read the full press release to learn more.

Four ways to ensure an independent, transparent attribution solution

Yesterday’s announcement that Facebook was overcounting clicks and conversions on its video carousal ads isn’t the first time this sort of issue has been announced. These sorts of errors and bugs occur across all advertising platforms. Worse still, data collection across advertising tools varies in quality and type of data, which leads to further reporting challenges.

Over the last few weeks, Canopy Labs has interviewed a number of attribution experts to understand how they deal with the challenges of incorrect data, bias in ad networks, and discrepancies in reporting. This is a big problem: many advertising budgets are higher than marketing budgets. Without knowing which channels actually drive acquisition, conversions, and customer growth, it’s impossible to drive the right marketing mix… You can’t make the right decisions with the wrong data. Read more

The Customer Experience Maturity Model (CXMM)

Canopy Labs has now worked with over 400 companies that are interested in optimizing their customer journeys. During our five years working in this space, we have seen numerous varieties of skill sets, data sets, and capabilities. In an effort to help bridge the gap between what exists today and marketers’ aspirations, we are unveiling the first version of our Customer Experience Maturity Model (CXMM).

View the CXMM

The CXMM is a five-step maturity model that tracks an organization’s or department’s data-centric and marketing-centric capabilities. For managers and department heads, it helps provide an overview of where they are today, and what are the steps they need to take to move to the next level of customer experience capability development — and ultimately, revenue growth.

In an effort to help all B2C marketers, we are releasing this without a signup wall. Please feel free to share, promote among your colleagues, and let us know you have any questions.

A Vision for AI-Driven Customer Journeys

Companies are investing heavily in customer data hubs and integration strategies to build a full, 360-degree view of every customer. At the same time, marketing clouds are becoming more connected – enabling marketers to orchestrate their customers’ experiences in one place, across all channels.

However, as marketers work to map more complex and in-depth customer journeys, they tend to discover a scaling issue with these approaches: the more experiences, sub-segments, and models you optimize for, the more complex the entire orchestration process becomes. Ironically, this can lead to more manual work, where marketers need to create new content and copy, and manually run more campaigns. What is needed is an approach that can automate the thousands of decisions around a customer’s journey, the experience they should be exposed to, and the content that enables this.

This is a paradigm shift for many organizations, and marketers will need new tools to manage the plethora of journeys. Our vision for this is through the use of AI-driven customer journeys.

Read more

Now Available: Integration with PrestaShop

We’re excited to announce that Canopy Labs now offers direct integration with the PrestaShop platform starting today – allowing PrestaShop merchants in over 200 countries to start delivering 1:1 marketing experiences to its customers, and drive increased revenue through predictive email marketing, website personalization, and more.

More than 250,000 merchants use PrestaShop to power their eCommerce stores – and as customers of many of these businesses ourselves, we’ve been eagerly waiting to offer compelling products to this diverse community of merchants.

We’re proud of the Canopy team for their hard work in building our latest integration – and more importantly, excited to start offering thousands of PrestaShop stores with the tools they need to empower their eCommerce businesses through personalization and marketing automation!

What does this mean for PrestaShop merchants?

When you connect your PrestaShop store and email platform with Canopy, we start building a 360-degree profile of your customers — across transactional, email, website, and retail data. With Canopy’s unique integration across omnichannel databases, businesses can offer 1:1 product recommendations on their PrestaShop site, send 6-8x more abandoned cart emails than traditional tools, and power personalized email marketing to customers on your email list.

PrestaShop joins a growing list of eCommerce platforms integrated with Canopy Labs – including Shopify, Magento, Bigcommerce, Spree Commerce, and more.

Get started today by signing up for your Canopy account, and selecting PrestaShop from the Apps page — and see how 1:1 customer personalization can turbocharge your marketing!

Introducing Our Guides to Funnels and Reports

At Canopy Labs, our aim is to help businesses better understand the complex journeys that their customers, patrons and fans go through before making a purchase decision. The Canopy platform offers a multitude of tools that help to understand and optimize the customer journey – but two of the most powerful ones are the Funnels and Reports Builders.

Today, we’re thrilled to share our Introductory Guides to Canopy Labs Funnels and Reports. These step-by-step guides give you a taste for what is possible using these two tools with Canopy Labs, and assist you as you explore your data in the customer journey platform.

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5 Ways your Organization can Benefit from Predictive Analytics

5 ways predictive analytics

Many businesses across a number of industries are discovering that there is a plethora of data customers leave behind when interacting with their company, be it online, in-store or both. Even though harnessing this wealth of data can provide several organizational benefits, many companies still have not gone beyond collecting and storing their data. It isn’t easy to deal with unstructured data but the benefits are rewarding if you do.

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