Marketing attribution has been a longstanding challenge for businesses of all sizes. In the past, marketers only needed to focus on a few key channels – television, print, perhaps display advertising – and could rely on simple models such as first- or last- touch attribution to report on campaign success and failure.

However, the growth of new platforms and channels has many executives rightfully asking where their marketing efforts are paying off, and where the marketing spend could be better re-invested elsewhere.

To see how companies can use Big Data marketing attribution to generate more accurate and comprehensive insights, get your free Big Data Marketing Attribution whitepaper today!

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